I believe that different genres of music divide the music video genre into smaller sub-genres which each have their conventions. So, where as a convention of the music video genre would be to either have a narrative or a montage style, I believe that the sub-genres would be what each sub-genres narrative/montage would contain.
For example, an arctic monkey's video may possess a narrative, but the narrative would carry key themes of youth, drugs, excitement and cheap thrills etc.
However, a taylor swift video may to have a narrative, but one which conveys themes of love and have a much lighter style.
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