Firstly, Goodwin said that there is often a relation between the lyrics and visuals in the video. This aspect is evident in most music video's, for example, in 'Wiz Khalifa's music video 'Roll up' there are constant camera movements and gestures by 'Wiz' which coincide with the lyrics. As the lyrics, "Whenever you call me" are spoken, 'Wiz' is seen holding a gestured phone to his ear as seen below.
Secondly, the iconography presented in a video, as all video's do have iconography present accord into Goodwin's theory. I will give examples from the previous video for continuity. Iconography such as stylish/ fashionable clothing are used in the video to portray youth but also wealth in this video, as these are the signifiers which help to establish key themes within the video.
Thirdly, as shown in the previous three examples, close ups of the artists are required!
Penultimately, voyeuristic treatment of the female body was another of Goodwin's key themes, however I feel that this would vary between different band and their genres of music, therefore should not be a rule set in stone.
Lastly then comes intertextual references, these are references within the video which link to events that have happened or life events etc. In this video there are very few intertextual references other than ones which avid followers of 'Wiz Khalifa' would understand... for example he makes reference to his 'Gang' the 'Taylor Gang'.
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